FORUM

THE PRODUCER PLAYBOOK

October 9th, from 10 am - 1:30 pm

A breakout event powered by the FORUM team

Created for realtors, by realtors.

The Mogul Team, Calvin Realty, and the Müve Team have teamed up to bring you an exclusive new experience.

This event marks the debut of John from the Müve Team, who brings a fresh perspective and actionable insights to help you elevate your production and sharpen your business systems.

October 9th

10 am - 1:30 pm

The Rec Room South Common

1725 99 St NW, Edmonton, AB T6N 1M5

TOPICS

James Knull (Mogul Team) – The Lead Flow Formula: Shifting to a Lead Gen Mindset

James will break down the fundamentals of lead generation, helping you shift into a mindset that prioritizes consistent, scalable growth. He’ll cover 10 proven lead generation strategies, explain how they work, and show you how to choose three key strategies to focus on so you can create a sustainable plan for success.

Calvin Hexter (Calvin Realty Team) – From Surviving to Scaling

Calvin will share practical strategies for moving your business from just getting by to truly thriving. He’ll walk through how to define a strong value proposition, leverage systems to scale efficiently, and build a referral-fueled brand that continues to grow through reputation and client trust.

John Rota (Muve Team) – Closing the Gap: How Accountability Transforms Teams

John’s session will focus on the power of accountability in achieving both personal and team goals. He’ll dive into the importance of self-directed work groups, the role of accountability in execution, and how to bridge “the gap” between where you are and where you want to bee

Melody Wilson (Team Leading Edge) – Building a Brand That Feels Like Home

Melody Wilson is a second-generation REALTOR® from Edmonton who built her brand visually before realizing her true focus—helping families find a home in every sense of the word. Once selling 60–80 homes a year as a top producer and team leader, she redefined success by choosing purpose over hustle, creating space for family, community, and faith. Today, her business thrives through her YouTube channel, loyal clients, and her family’s involvement, while she continues to mentor others and lead community initiatives through her church.

Ross Storoshenko (River Valley Realty) – Leading with Purpose: Building a Brand on Trust

Ross Storoshenko, Team Lead and REALTOR® at River Valley Realty, is a third-generation real estate professional known for his integrity, authenticity, and client-first approach. Since launching his career in 2017, he’s built one of Edmonton and St. Albert’s most respected boutique teams by focusing on trust, data-driven strategy, and meaningful relationships. Beyond real estate, Ross is an entrepreneur, outdoorsman, and man of faith who believes personal branding starts with purpose and making a lasting impact on others.